Nice North America is proud to announce the launch of its new ProAV Solutions division, designed to leverage the longstanding reputation of the Furman and Gefen brands. This strategic move marks a commitment to innovation and a reinforced focus on leadership within the ProAV sector. By expanding its offerings and delivering cutting-edge solutions, Nice North America aims to cater to the evolving demands of the audiovisual market while enhancing product lines and overall value for customers.
A New Chapter with ProAV Solutions
The newly established ProAV Solutions division will be led by Mark Owen Burson, the company’s Chief Marketing Officer, who now steps into the role of Managing Director. Burson brings a wealth of experience to the division, ensuring a strong vision for growth and excellence. His leadership aims to drive the division forward by:
Building on Proven Brands: Furman and Gefen have long been recognized for their reliability and performance in the ProAV industry. Nice North America is committed to further developing these brands to meet the needs of today’s dynamic market.
Delivering Innovative Solutions: With a focus on rapid product development and technological advancements, the ProAV Solutions division will offer enhanced products that address current market challenges and emerging trends.
Strategic Investments and Market Execution: This new division is part of Nice’s broader growth strategy in North America, aiming for swift, strategic investments and a proactive approach to market demands. This will enable the company to strengthen its footprint and better serve its customer base across North America.
A Vision for Growth in North America
This initiative is a core component of Nice’s North American growth strategy. By investing in ProAV innovation and establishing dedicated leadership, Nice is setting the stage for expanded market presence and customer impact. The ProAV Solutions division represents not only a commitment to maintaining industry standards but also an ambition to shape the future of audiovisual technology.
Through this launch, Nice North America envisions a future where the ProAV sector is continually driven by innovation, customer satisfaction, and industry leadership. The ProAV Solutions division will play a pivotal role in realizing this vision, delivering products that are engineered for both quality and durability, tailored to professionals who demand excellence.
Discover More About Nice North America’s ProAV Solutions
For a deeper look into this new venture, read the original press release and explore how Nice North America plans to redefine ProAV standards. From innovative products to strategic leadership, the ProAV Solutions division is poised to make a lasting impact in the audiovisual industry.